Privacy Policy

1. Introduction

Plum Blossom ("we", "us", "our") is committed to protecting the personal data of everyone who interacts with us — whether enquiring about a programme, enrolling in a course, or simply visiting our website. This policy explains what personal data we collect, how we use it, and the rights you have over it.

We operate under and in compliance with Hong Kong's Personal Data (Privacy) Ordinance (Cap. 486) ("PDPO"). Where participants are resident outside Hong Kong, we also give reasonable consideration to other applicable data protection frameworks.

If you have questions about this policy, please contact us at [email protected].

2. Data We Collect

Information you provide directly

• Name and contact details (email address, phone number)
• Enquiry content and correspondence
• Programme enrolment information
• Written work submitted during courses
• Feedback and survey responses

Information collected automatically

• Website usage data via analytics cookies (if consented)
• IP address and browser type
• Pages visited and time on site

3. How We Use Your Data

We use personal data for the following purposes:

• Responding to enquiries about our programmes
• Processing enrolments and managing cohort participation
• Delivering course materials and facilitator feedback
• Sending programme-related communications
• Improving our courses based on participant feedback
• Complying with legal or regulatory obligations

We process personal data on the legal bases of consent (for marketing communications and optional analytics), contractual necessity (for programme delivery), and legitimate interest (for responding to enquiries).

4. Data Retention

We retain personal data for as long as reasonably necessary for the purposes for which it was collected:

• Enquiry data: 12 months from last contact
• Participant records: 7 years from course completion (for legitimate business records)
• Financial records: as required under Hong Kong law
• Marketing consent records: until withdrawn

5. Data Sharing

We do not sell personal data. We do not share personal data with third parties for marketing purposes. Limited sharing may occur with:

• Service providers who assist with website operation, email delivery, or payment processing — bound by appropriate data processing agreements
• Analytics providers, where analytics cookies have been consented to
• Regulatory or legal authorities, where required by law

6. Cookie Information

Our website uses cookies. Essential cookies are necessary for basic site functionality. Optional analytics and preference cookies are used only with your consent. Please see our Cookie Policy for full details and to manage your preferences.

7. Data Security

We take reasonable technical and organisational measures to protect personal data against accidental loss, unauthorised access, disclosure, or destruction. These include secure servers, access controls, and regular reviews of our data practices. In the event of a data breach that poses a material risk of harm, we will notify affected individuals as soon as reasonably practicable.

8. Your Rights Under the PDPO

Under Hong Kong's Personal Data (Privacy) Ordinance, you have the right to:

• Request access to personal data we hold about you
• Request correction of inaccurate personal data
• Withdraw consent for optional processing (e.g. analytics, marketing)
• Lodge a complaint with the Office of the Privacy Commissioner for Personal Data (PCPD) if you believe your data has been mishandled

To exercise any of these rights, please contact us at [email protected]. We will respond within 40 days as required under the PDPO.

9. Third-Party Links

Our website may contain links to external sites. We are not responsible for the privacy practices of those sites. We encourage you to read their privacy policies before submitting personal data to them.

10. Children's Privacy

Our courses are designed for adults aged 18 and over. We do not knowingly collect personal data from individuals under 18. If you believe a minor has submitted personal data to us, please contact us and we will delete it promptly.

11. Policy Changes

We may update this policy from time to time. Material changes will be communicated by posting a notice on our website and updating the "Last Updated" date above. Continued use of our services after changes take effect constitutes acceptance of the updated policy.

12. Contact

For privacy-related questions or to exercise your rights:

• Email: [email protected]
• Post: Plum Blossom, Suite 1402, Sun Hung Kai Centre, 30 Harbour Road, Wan Chai, Hong Kong
• Phone: +852 3817 2645